Amity School of Communication (ASCO), Noida

Amity School of Communication (ASCO) is a prominent institution under Amity University, situated in Noida, India. It focuses on communication and media studies, offering a blend of academic rigor and practical learning through a modern infrastructure designed to equip students for careers in journalism, public relations, advertising, and emerging fields such as digital media.

Campus Infrastructure and Facilities

• State-of-the-Art Media Studios: Equipped with high-end cameras, lighting, and sound equipment, facilitating hands-on media production experience.
• Editing Suites: Advanced software and hardware are available for both video and audio editing, enhancing student learning in production techniques.
• Digital Library: A comprehensive library providing a vast array of books, journals, and digital resources to support academic research and coursework.
• Extracurricular Facilities: Opportunities for engagement through media festivals, clubs, and workshops that enable students to showcase and develop their talents.
• Collaborative Spaces: Areas designed for group work and creative collaboration among students, fostered by a vibrant campus life.

Academic Programs

ASCO offers a range of undergraduate, postgraduate, and doctoral programs aimed at equipping students with the necessary skills and knowledge for a successful career in the communication sector.

• Undergraduate Programs:
  • Bachelor of Arts (BA) in Journalism and Mass Communication: A three-year program encompassing print, electronic, and digital media, focusing on writing, reporting, and production.
  • Bachelor of Fine Arts (BFA) in Visual Communication: Aimed at students with an interest in visual storytelling through graphics and multimedia.
• Postgraduate Programs:
  • Masters in Journalism and Mass Communication: A two-year MA program with specializations in investigative journalism, public relations, and digital media strategies.
  • MBA in Media Management: Focused on the business dimensions of media, encompassing marketing, advertising, and production management.
• Doctoral Programs:
  • PhD in Media and Communication: A research-oriented program dedicated to advancing theoretical and practical knowledge in communication studies.

Admission Procedure

The admission process at ASCO is structured to evaluate candidates based on academic merit and passion for media studies.

Eligibility Criteria

• Undergraduate Programs: Applicants must have completed 10+2 with a minimum of 60% aggregate marks.
• Postgraduate Programs: A bachelor's degree in any field with at least 50% aggregate marks is required.
• Ph.D. Programs: Candidates must hold a Master's degree in Media Studies or a related field, along with a research proposal.

Application Procedure

• Online Registration: Candidates can register for their desired course through the official Amity University website.
• Application Submission: Applicants must complete the online application form and upload relevant documents, including academic transcripts.
• Entrance Test: Some courses may require candidates to take an entrance examination.
• Personal Interview: Shortlisted candidates will participate in an interview conducted by faculty members.
• Final Selection: Selections are made based on academic performance, entrance test scores, and interview results.

Fee Structure

The fee structure at ASCO is designed to be competitive while facilitating quality education.

Financial aid options include merit-based scholarships, sports scholarships, and need-based assistance available for eligible students.

Placement Information

ASCO has established a commendable track record of student placements in various sectors, notably media houses, advertising, and public relations firms.

• Placement Rate: Over 90% annually.
• Average Salary Package: Ranges between ₹5,00,000 to ₹8,00,000 per annum.
• Highest Salary Package: Reached ₹15,00,000 per annum.

Notable Recruiters

• Times of India
• NDTV
• Ogilvy & Mather
• BBC India
• Hindustan Times
• Edelman PR

Career Opportunities for Graduates

• Journalistic Reporting across various media platforms.
• Content Creation for digital platforms and social media.
• Media Strategy development and relations management.
• Public Relations Specialist roles to enhance organizational reputations.
• Advertising Professionals focusing on effective campaign development.